Wednesday, October 30, 2019
Hypotheses and evidence (SPSS) Assignment Example | Topics and Well Written Essays - 500 words
Hypotheses and evidence (SPSS) - Assignment Example Most of the values (40%) were concentrated above the mode, which despite some other variables showing normal distributions, advised my use of non-parametric tests on the data. The sample comprised 30 participants, 56.7% being male and 43.3% females. 20% were engaged, 13.3% were married, and 3.3% were single. The majority, 63.3%, did not indicate to belong to any of these three categories. Most participants were college graduates (63.3%), 20% high school graduates, and 16.7% had attained post-graduate levels. 40% earned between $50001 and $75000, 20% between $25000 and $50000 and also $100000 and above, 13.3% between 75001 and $100000, and 6.7% below $25000. I sought to establish whether alcoholic drinks are popular with the participants, who are generally assumed to represent the parent population they have been drawn from. From the sampled population, 60% were consumers of hard drinks, which include vodka, whiskies (where scotch falls), and brandy among other drinks. Out of this population, 56.7% consumed wine, and 43.3% consumed mixed alcoholic drinks. The entire sample confessed to using other types of alcoholic drinks. Classified under this criterion, 3.3% consumed ââ¬Å"Hard Lemonadeâ⬠while the remaining 96.7% consumed ââ¬Å"Long Island Teaâ⬠. The percentages for all four categories indicate high consumption rates of alcoholic drinks, with every participant indicating they consume them. I performed a Chi-square test to establish whether individuals reported to drink more or less at the time of the survey. 30.0% of the respondents reported to drinking more, with a similar ratio drinking less. 40% drank the same amounts of alcohol. The test showed that the proportion of those who drank more was not significantly different from those who drank less, and those who maintained equal drinking volumes (Ãâ¡2 = 0.60, p = 0.741). I further performed a Chi-square test to establish whether more consumers of alcoholic drinks took their drinks over the
Monday, October 28, 2019
Balance sheet Essay Example for Free
Balance sheet Essay According to the depreciation rates used by the company and described in the Production Cost Report, if a company adds 50 new workstations at a cost of $250,000 each and also spends $5 million for an addition to its assembly plant to accommodate the new workstations. According to the cost allocation methods used in the companyââ¬â¢s accounting system and described in the Help section for the Operations Report for any of the four geographic regions, if a company spends $5 million to advertise its camera lines in North America, assembles and ships 300,000 entry-level cameras and 200,000 multi-featured cameras to its North American dealers, derives revenues of $80 million from its sales of entry-level cameras and $120 million from the sales of its multi-featured cameras in North America, then 50% of the $5 million in advertising expenditures will be allocated to the costs of advertising for entry-level cameras and 50% will be allocated to the costs of multi-featured cameras. 70% of the $5 million in advertising expenditures will be allocated to the costs of advertising for entry-level cameras and 30% will be allocated to the costs of multi-featured cameras. the per camera advertising costs for both entry-level and multi-featured cameras will be $10.00. 40% of the $5 million in advertising expenditures will be allocated to the costs of advertising for entry-level cameras and 60% will be allocated to the costs of multi-featured cameras. the per camera advertising costs for entry-level cameras will be 50% larger than the per camera advertising costs for multi-featured cameras.
Saturday, October 26, 2019
Phen/Fen :: Drugs Weight Loss Obesity Health Essays
Phen/Fen What is Phen/Fen and How Does it Work? Phen/fen is a popular drug treatment for obesity and binge eating disorders. Two medications named phentermine (phen) and fenfluramine (fen) are taken together in order to work in a balanced fashion on two of the body's neurotransmitters. Phentermine blocks the absorption of a neurotransmitter called dopamine. Dopomine is a stimulant that raises the body's temperature and increases metabolic rate. The effect of this blockage is a decreased appetite and an increase in metabolic rate (http://www.ulink.net/-dtison/). Fenfluramine works on the nuerotransmitter called serotonin. Increased levels of serotonin make someone feel calm and full. Fenfluramine increases the levels of serotonin available for the body to use which tricks the body into feeling fuller and decreasing one's appetite. 'The strength of the fen/phen protocol is that it permits regulation of each nuerotransmitter independently. Were there to be an insuff iciency of dopomine, the phentermine (phen) dose can be increased; a n excess of serotonin, the fenfluramine (fen) dose is tapered' (http://www.fenphen.com/philosophy.html). Phen/fen regulates the body's natural chemistry and keeps it in balance. By doing so, 'it eliminates psychological cravings for food, cuts down excessive hunger, and reduces depression-related ailments that result in eating disorders such as bulimia and anorexia" (http://www.fenphen.com/hope.html). The internet contains hundreds of web sites full of information on phen/fen along with advertisements for the treatment. But, it should be understood that "they are not 'fat pills,' as has been mentioned in some of the news media; they do not absorb fat or block fat from entering the system. They do not alter one's genetic make-up, which can be a contributing cause of obesity' (http://kingsfans.com/wein.htm) Who Qualifies for Treatment? Phen/fen treatments are meant for people who have a BMI (body mass index) of 28 or higher or are at least 20% over their ideal body weight (Anonymous, 1996). However, cases have been documented where people have been given the treatment who did not fit that criteria. For example, Teagan Clive (1997) reported in Joe Weider's Muscle and Fitness that she received the treatment although she was only 8% over her ideal body weight. The bottom line is that these companies are selling a product to make money, and they are not too concerned with people's health. To see if you qualify for treatment, check out the Medical Weight Management web site (http://www.phenfen.com). The site has a place to fill in your measurements so that you can calculate your body mass index and find out if you can sign up. Phen/Fen :: Drugs Weight Loss Obesity Health Essays Phen/Fen What is Phen/Fen and How Does it Work? Phen/fen is a popular drug treatment for obesity and binge eating disorders. Two medications named phentermine (phen) and fenfluramine (fen) are taken together in order to work in a balanced fashion on two of the body's neurotransmitters. Phentermine blocks the absorption of a neurotransmitter called dopamine. Dopomine is a stimulant that raises the body's temperature and increases metabolic rate. The effect of this blockage is a decreased appetite and an increase in metabolic rate (http://www.ulink.net/-dtison/). Fenfluramine works on the nuerotransmitter called serotonin. Increased levels of serotonin make someone feel calm and full. Fenfluramine increases the levels of serotonin available for the body to use which tricks the body into feeling fuller and decreasing one's appetite. 'The strength of the fen/phen protocol is that it permits regulation of each nuerotransmitter independently. Were there to be an insuff iciency of dopomine, the phentermine (phen) dose can be increased; a n excess of serotonin, the fenfluramine (fen) dose is tapered' (http://www.fenphen.com/philosophy.html). Phen/fen regulates the body's natural chemistry and keeps it in balance. By doing so, 'it eliminates psychological cravings for food, cuts down excessive hunger, and reduces depression-related ailments that result in eating disorders such as bulimia and anorexia" (http://www.fenphen.com/hope.html). The internet contains hundreds of web sites full of information on phen/fen along with advertisements for the treatment. But, it should be understood that "they are not 'fat pills,' as has been mentioned in some of the news media; they do not absorb fat or block fat from entering the system. They do not alter one's genetic make-up, which can be a contributing cause of obesity' (http://kingsfans.com/wein.htm) Who Qualifies for Treatment? Phen/fen treatments are meant for people who have a BMI (body mass index) of 28 or higher or are at least 20% over their ideal body weight (Anonymous, 1996). However, cases have been documented where people have been given the treatment who did not fit that criteria. For example, Teagan Clive (1997) reported in Joe Weider's Muscle and Fitness that she received the treatment although she was only 8% over her ideal body weight. The bottom line is that these companies are selling a product to make money, and they are not too concerned with people's health. To see if you qualify for treatment, check out the Medical Weight Management web site (http://www.phenfen.com). The site has a place to fill in your measurements so that you can calculate your body mass index and find out if you can sign up.
Thursday, October 24, 2019
The Jewish Partisans of The Holocaust Essay -- Nazi, Jewish
Resistance during the Holocaust, both Jewish and non-Jewish, is a daunting task to cover. Information abounds in relation to this which leads to the problem of putting all of it into one paper. Due to this, I will only cover the specifically Jewish Partisan fighters. The movements are divided into two groups of Eastern and Western Fighters. Partisans fought in almost every European country including but not limited to Belgium, Poland, Russia, France, Italy, Greece, and Lithuania. ââ¬Å"A partisan is a member of an organized body of fighters who attack or harass an enemy, especially within occupied territory; a guerrilla.â⬠The Jewish partisans were mostly teenagers, both male and female, of which ten percent were women, but also included all ages, which either formed their own organizations or joined Soviet, Polish, French, or other major partisan groups. There were between 20,000 and 30,000 Jews who joined partisan groups. They were mostly normal people who were lucky enough to have escaped German camps, ghettos, transports, or who were never captured in the first place. The role of the women was usually to cook in the camps, smuggle weapons and ammunition, and serve as doctors and nurses, and other infrastructure roles. However, some did join in combat situations and some were even employed as scouts for the partisan units. The Jewish partisans lacked weapons, shelter, and other essentials, so they were forced to steal what they needed and usually hid out in the forests and mountains. Any outside help in the East was supplied via airdrops from Moscow, and in the West it was via British airdrops. What they lacked in resources, they made up for in organization and efficiency. They were tied in with major underground communicatio... ...abotage ." http://www.untilourlastbreath.com. Michael Bart. St. Martin's Press, 2008. Web. 14 Mar. 2012. . "Jewish Partisans." United States Holocaust Memorial Museum. USHMM, Web. 26 Feb. 2012. . "Jewish Partisans." Wikipedia. MediaWiki version 1.18wmf1. Wikimedia Foundation Inc., 11 January 2012. Web. 26 Feb. 2012. . "Resistance During The Holocaust." United States Holocaust Memorial Museum. USHMM, Web. 26 Feb. 2012. . "What is a Jewish Partisan?." Jewish Partisan Educational Foundation. Jewish Partisan Educational Foundation, 2006. Web. 26 Feb. 2012. .
Wednesday, October 23, 2019
Job Application Letter
I-2-10 Blok 1 Lorong Sierra Apartment PH I/3A Jalan Tuaran Menggatal 88450 Kota Kinabalu, Sabah October 4, 2012 Ms Alicesia Yong IEC Group 987 Lorong Jering 2 Sunny Garden Mile 1. 5 Tuaran Road 88300 Kota Kinabalu, Sabah Dear Ms Alicesia I am writing in response to your advertisement in the JobStreet. com dated 2 October 2012. I am interested for applying the position of Administration Officer in your company. I am a fresh graduate from University Malaysia Sarawak with Human Resource Developmentââ¬â¢s bachelor degree.I am applying this position because the position requirements and my skills are a perfect match. During my studies in university I am being exposed to human resource roles in an organisation. I am trained with skills in handling administrative work not only for in managing people but also for documents. Beside that, neuroscience and human development phycology course which I have taken gave me advantages in understanding people better based on their ages and also pers onality.In addition, I have done some research in Institut Tabiran Awan Negara (INTAN) in purpose of making my self familiar working condition in managing people effectively in terms of training and development. Outcome of this research, I leaned skills in interaction with people and get chance to do events for the worker for dinner party and I received such a good complement by my managers. I would like to continue and develop my skills and knowledge in your company. I have worked on my communication skills in English during this event. I can promise that meeting with me will not be a waste of time.I can be contacted via email at [emailà protected] com or my phone number 0168447028. I look forward to receiving reply from your company soon and I will be available to interview in start from 10 October until 20 October this year. Thank you. Sincerely Cheryl E. Gitom Encl. : Resume CHERYL E. GITOM I-2-10 Blok 1 Lorong Sierra Apartment PH I/3A Jalan Tuaran Menggatal 88450 Kota Kinabal u, Sabah ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- 0168447028 Human Resource Education Bachelor of Science Degree in Human Resource Development, October 2011, University Malaysia Sarawak.Objective To help and assist administrative work and marketing activities IEC (School of English Language and Further Counselling Services) in an effective way. Management Skills Office skills * Office management, records management and also database administration. * Capable in event management and calendaring. * Clearly understand in documentation progress. Computer skills * Able to use Microsoft Offices such as Word and Publisher and analytic software, IBM SPSS. * Able to do web designing using Dreamweaver and FrontPage. Social skills Communicated effectively with departments to plan meeting and able to prepare event. * Help in coordinate recruitment events with high level standard. * Fluency in speaking Malay and English Language. Experiences Managing Christmas Event * Developing innovative PowerPoint presentation used by the Event Manager to market our company to outsider. * Helped the accounting section to monitor their expanses. * Communicated with other companies to raise some fund. * Entrusted by the leader to handle such a big money and ticketing issues. * Earned excellent marks for being the top seller for the eventââ¬â¢s tickets.Involve in Management Research (Institut Tabiran Awam) * Working in group team to observe management of training for new recruits. * Created schedule and manage time for the training programme. * Recommended specific training activities. References Dr Norazila Abdul Aziz Senior Lecturer ofà Department of Cognitive Science University Malaysia Sarawak Email:à [emailà protected] unimas. my Phone: +6 082 ââ¬â 581518 Nor Hasniah Ibrahim Lecturer ofà Department ofà Counselling University Malaysia Sarawak Email:à [emailà protected] unimas. my Phone: +6 082 ââ¬â 581532
Tuesday, October 22, 2019
Veja Case Study Summary Essay Example
Veja Case Study Summary Essay Example Veja Case Study Summary Essay Veja Case Study Summary Essay Case Study Assignment Newman was negligent in his actions on the road when he swerved into oncoming traffic. Julie Mycology is simply looking for compensation for her injuries. The fact that Newman is not a full time employee and only works when he sees fit makes him an independent contractor that you pay for his services. Because he is an independent contractor, you could argue that independent contractors have liability, and this could possibly help you defend your company against the lawsuit. Elaine starting her own business and the use of the old, used tock is an issue because you cannot get out of or reconstruct your contract at this time. Due to the fact that you both are merchants and abide to the USC, you are not allowed to change the terms of your agreement. This was Just a bad decision on your part. George not knowing the arrangement between the company and Elaine is not an issue. You two are not at fault for not informing George because he does not hold a position in the corporate office, therefore has no say in what business decisions are made. He will possibly try to sue for this arrangement arguing that he is the majority hardheaded because of this, George can sue under Shareholders Derivative Suit, which means, that since he is a shareholder, he has the right to sue if the company Is doing something unethical. In this case, George will lose the case because although this arrangement with Elaine wasnt smart, it wasnt unethical either. If Elaine sells her shares to George, there is a possibility of him voting you out of your position as President. In the Articles of Incorporation, it states that there are preemptive purchasing rights on any stocks being sold by any shareholder.
Monday, October 21, 2019
How to Write the Best About Us Page (50 Examples and a Template)
How to Write the Best About Us Page (50 Examples and a Template) Whatââ¬â¢s the first page you read when you find a new company and want to learn their story? If youââ¬â¢re like a lot of folks, itââ¬â¢s theà companyââ¬â¢s about us page. Those pages, usually found in the footer navigation on most business sites, are powerful pieces of an effective website content strategy. However, theyââ¬â¢re sometimes overlooked, too. When theyââ¬â¢re written well, they can help your company show off its personality, differentiate itself from the competition, and leave a positive impression on potential customers. So, why ignore those potential benefits when you can do it right and reap the rewards? Thatââ¬â¢s exactly what this post will show you how to do. Hereââ¬â¢s a quick summary of what youââ¬â¢ll find: What separates quality About pages from ones that are uninspired. Tons of real-life examples. A step-by-step process for writing a page of your own. Plus, youââ¬â¢ll get a free template to expedite your process. About : Is your marketing team struggling to get organized? Learn how to fire makeshift marketing with , the industrys leading marketing management platform. How to Write the Best About Us Page With 50 Examples and a Free Template via @ Table of Contents About Us Page Template What is an About Us Page? Page Placement Why Are These Pages Important? Five Pages That Got It Right 45 Reals Writing an About Us Page in 7 Steps Figure Out What Your Page Will Include Create a Project Checklist Write Your Mission Statement Explain What You Do Map Out Your Company History Incorporate Your Values Include Visual Elements Download Your Free About Us Page Template Writing your page will most likely start with a simple Word doc. So, rather than create one from scratch, why not snag this free template instead? It lays out fields for everything youââ¬â¢ll need to hand over to a developer to get your page created. Download it now, then learn how to put it to use in this post. Awesome news! Youre invited to a 1on1 marketing demo of ! In 30 mins or less, you can see howtoWhat is an About Us Page? In simplest terms, itââ¬â¢s a page on your website that explains what your business does. That sounds straightforward enough, right? Sure, it does. But, because of this, theyââ¬â¢re occasionally treated like nondescript pieces of content, created to fulfill a requirement on a checklist. Thatââ¬â¢s selling those pages short, though. Get it right, and they go from a line item no one looks at, to an essential element of telling your companyââ¬â¢s story. Approached this way, theyââ¬â¢re: Useful pieces of your site. Essential pages for establishing who you are and what youââ¬â¢re about. Worth spending time on to get right.Where Should These Pages Be Located? Generally, theyââ¬â¢re found in website footers: Why Are These Pages Important? Every company claims to have core values and some kind of differentiator that makes them different than other companies out there. But, no other company on Earth shares your exact story, or your specific reason for being in business in the first place. Conveying that difference and giving people a reason to care about you more than your competition can make the difference between someone making a one-time purchase and forgetting who you are, to becoming a loyal brand advocate. Certainly, thatââ¬â¢s a lot of weight to put on one website page, and it takes more than just one page to become a beloved brand (like having a good product and an actual mission, things no amount of content can cover up). But, they do help, and theyââ¬â¢re great because they let you put that story front and center. Taking a Look at Five About Pages That Got it Right So, what exactly do these pages look like when theyââ¬â¢re done well? To give you some ideas, here are some samples to check out. There are all different types of companies represented too, from simple-yet-effective designs, to more complex examples. Home Depot Hardware store chain Home Depotââ¬â¢s example here is straightforward, yet infuses strong imagery and the brandââ¬â¢s voice and tone well to rise above being generic. For example, rather than a basic ââ¬Å"About Home Depotâ⬠headline, it works in language that appeals to their brand (being built from ââ¬Å"right materials,â⬠an appropriate allusion for a hardware store). Toyota One small touch to take away from Toyota is considering putting people front and center, rather than products, on these pages (theyââ¬â¢re about the people that make up your company, as much as theyââ¬â¢re about what you make or sell, after all). Plus, the simple navigation bar works well to make it easy to move around the page, too: Dashlane Password manager and security solutions provider Dashlane uses their page to not only talk about what they do, but to actually demonstrate their impact using hard data: Saucony Shoe and apparel manufacturer Saucony steps things up a notch with some striking design work and powerful visuals: As you scroll down the page, it animates between chapters with different pieces of the brandââ¬â¢s story and history (note the chapter navigation tabs at the bottom): If you have access to a skilled web development team with the time and resources to build something like this, the extra effort is well worth it. Penguin Random House When you first visit this page from Penguin Random House, youââ¬â¢ll find a tiled layout linking to multiple pages: This works well because it makes it easy for readers to find exactly what theyââ¬â¢re looking for (which might include anything from their company story to open job listings). Recommended Reading: How to Write a Powerful Case Study That Converts Leads Into Customers With 50 Examples and 7 Templates 45 More Reals of the Best About Us Pages Around If youââ¬â¢d like to scope out even more samples, browse through the list below and click on any brand names that sound interesting. Thereââ¬â¢s a wide range of industries, companies, and websites. Nike Google Microsoft Threadless The New York Times Adobe Amazon Twitter IKEA Spotify Sweetwater BMW Slack Sony Samsung Mod Cloth Stitcher Capital One Canonical à (hey, thatââ¬â¢s us!) Vox Zappos G2 Crowd Zazzle Redbubble UCLA Knock Knock Museum of Modern Art Intel HP Intuit Electronic Arts MailChimp Funko SEGA Revlon Wikipedia Mozilla Automattic Toggl Target Evernote New York and Company GAP Pinterest What do effective about us pages look like? Check out these 45 examples, curated by @ Writing Your Own About Us Page in 7 Steps So, how do you make your own story stand out? Start by following this simple process from start to finish. What your ultimately able to create may be contingent upon your available design and development resources. But, one thing thatââ¬â¢s totally in your control as a marketer is to make sure your written content is on point. Step 1: Figure Out Everything Your Page Will Include Itââ¬â¢s easy to start writing before you have a clear plan, thinking you can wing it, and still get it done efficiently. This is a mistake. Working without some sort of plan or outline means youââ¬â¢ll be liable to miss details, waste time, and create a lower-quality page. So, figure out the following first: Which sections will your page require? Some common pieces include your mission statement, a brief company description, corporate history, and core values. Who might you need to talk to for more information?à Track down subject matter experts and anyone with a long tenure at your company who might be able to help fill in information youââ¬â¢ll need. Set up some meeting times on your company calendar. How will you create graphics?à If you have a design team, this question is answered for you. If youââ¬â¢re on your own, you may need to figure out what you can do on your own. Recommended Reading: Website Content Template: How to Get Content Right the First Time, Every Time Step 2: Create a Project Checklist The team at never starts a project without a checklist. Theyââ¬â¢re the best way to make sure nothing gets missed on any project or piece of content. Before moving forward, list all the steps youââ¬â¢ll need to complete when creating your page. Some things to consider include: Research time. Gathering existing copy (like documented mission statements and core values, if you have them already). Writing an outline. Crafting on-page copy. Designing graphics. Proofing and editing. Publishing the page. One way to create a simple checklist is to use Google Sheets, Excel, or Evernote. customers can also create them using Tasks and Task Templates. These make it possible to create reusable project checklists, built right into your teamââ¬â¢s marketing management platform. Start by creating a new project on the calendar and select your desired content type (such as a WordPress page, article, or other label of your choosing): Next, start listing your required tasks: Click +Scheduleà to specify deadlines for each one: Now, when each item is checked off, youââ¬â¢ll see the progress percentage bar tick up: When looking at the full calendar, youââ¬â¢ll see this reflected there as well: This makes it easy to track your progress (and see how your concurrent projects are progressing too, all in one place). Recommended Reading: How to Easily Plan Copy for an Entire Website the Best Way Step 3: Start With Your Mission Statement More and more these days, people want to buy from companies they believe in. Itââ¬â¢s not always enough to just churn out a product and put it in front of people. Rather, in many industries (particularly things like apparel and food), customers want to feel like theyââ¬â¢re buying into a movement that says something about themselves. For an example, think of a company like Toms of Maine. They make things like toothpaste and deodorant, products where thereââ¬â¢s no shortage of competition, and plenty of options available for price-conscious consumers. But, unlike most of those alternatives, Tomââ¬â¢s of Maine has a unique mission: to create products that are safe to use without potentially harmful side effects to the environment or yourself. In fact, they were founded explicitly because co-founders Tom and Kate Chappell wanted natural hygiene products for their family, and werenââ¬â¢t satisfied with what was on the market. Hereââ¬â¢s a look at their exact mission statement today: Your company might not have such a grandiose mission. But, you almost certainly have a reason for existing, even if youââ¬â¢re selling something as otherwise ordinary as toothpaste. Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% Step 4: Explain What You Do and Offer in More Detail Beyond why you do what you do, people need to know in clear terms what you actually create or sell. Some points to consider including: What exactly do you sell? How do your values and mission contribute to better quality products? How does that impact your customerââ¬â¢s day-to-day life using your stuff? Then, write to make people care. Even though this page is about you, itââ¬â¢s more about why people should buy from you. So, figure out the ââ¬Å"whyâ⬠behind your ââ¬Å"what.â⬠Follow these two points to do this: Instead of talking about selling products, talk about the solutions those products solve. Instead of focusing on your company, focus on how you help your customers. Itââ¬â¢s as simple as that. Stick to those guiding rules and youââ¬â¢ll be well on your way to writing a page people will actually stop and read. Recommended Reading: How to Build the Best Editorial Style Guide in 10 Steps (Free Template) Step 5: Map Out Your Company History Sometimes to know where youââ¬â¢re going, it helps to know where youââ¬â¢ve been. One way to show this to your audience is to map out your companyââ¬â¢s history. Not only does this help customers get to know your company better, it can help reinforce your brand authority if youââ¬â¢ve been around for some time. Hereââ¬â¢s a simple example from Marshall Amplification: And here is an illustrated example from : To get started, follow these steps: Figure out your companyââ¬â¢s key historical milestones. Set up interviews with internal stakeholders who might be able to help (CMOs, founders, and executives may be good contacts). Create an outline. Open up a doc and list them in chronological order. Write a quick blurb for each one. If youââ¬â¢ll be creating a company history graphic, keep each point punchy to keep the visual flow moving. For tools that can help you create visual timelines without (much) design or development assistance, check out the following: Timeline.js: Free and open-source tool for building interactive timelines. Piktochart: This freemium infographic design tool can be used to create timelines. Canva: Similar to Piktochart. Easy to use and offers tons of flexibility. Another option is to create a standalone company history page, and then link to it prominently from your About Us page. Recommended Reading: The Best Social Media Image Sizes Guide For Marketers Step 6: Incorporate Your Values Most companies have some sort of core values or principles. These are usually five or six points that guide your culture and business philosophy. These are often treated like something thatââ¬â¢s pinned on the wall and forgotten, existing only because someone decided they needed to one day. But, when theyââ¬â¢re thoughtfully crafted and ingrained into how your company operates, they can be powerful guideposts for how employees should approach their work, and your customers. For example, look at Ben and Jerryââ¬â¢s. Their values are core to everything they do, and they make them clear on their website: The page also includes an embedded YouTube video that helps communicate their mission and values: Note that not all of these values are directly related to making ice cream. But, they help people who buy their ice cream know their supporting a company that reflects their values too. That can be powerful for persuading people to buy and building long-term loyalty. Your values donââ¬â¢t necessarily need to be overtly political or world-changing in nature. And, if your company doesnââ¬â¢t have documented core values, this portion may need to be a project for another day. But, as long as you have some sort of purpose behind why youââ¬â¢re in business, you can incorporate that into your page. Recommended Reading: How to Overcome Makeshift Marketing: The Buyer's Guide Step 7: Include Visual Elements Finally, add in your visual design elements. This might include: Company photos. Designed graphics. Slide decks. Videos. If itââ¬â¢s visual, and it can help tell your story, why not include it? If youââ¬â¢ll need a designer to create graphics, be sure to give them clear direction. In the document you use to write your page, include notes formatted something like this: IMAGE TITLE: HEADLINE: DESCRIPTION: ON-IMAGE TEXT: This should give them enough to bring your idea to life. Go Rock Your About Us Page Youââ¬â¢ve got examples to follow, an entire process and workflow laid out, and a template to get it all done. All thatââ¬â¢s left is to do now is get down to work. Best of luck writing your page, and if you have questions or comments, please do share them below.
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